Our latest news

Local retailer brings outdoor spirit to the heart of the West End


If you have ever rented a canoe in Winnipeg, chances are you have rented from Wilderness Supply. Well, we’ve got very exciting news: the prominent local outdoor retailer has just relocated to the West End!

According to owner Rick Shone, Wilderness Supply is the biggest canoe, kayak and stand-up board supplier in Winnipeg. Of course, you don’t become the local go-to for outdoor gear without developing a philosophy behind the goods you’re selling. Rick believes in mindfulness when making a purchasing decision.

“I’m the type of person that really wants to think a lot about what I buy and why I’m buying it. It has to have a specific use. It sounds a little funny coming from a person in retail – but that’s how I prefer to think,” said Rick.

Walking into Wilderness Supply, you can tell the inventory has been carefully chosen. It’s the kind of place that has that quality item you know is going to make your next outdoor trip just that much better. Whether it’s comfortable hiking shoes, the right ski wax or a lighter canoe for your next expedition, Wilderness Supply is the place to improve the quality of your next adventure or to get the right gear for your first foray into the great outdoors.

Wilderness Supply first opened in 1995 and Rick has been with the company since 2001. Rick has always been an avid outdoor enthusiast: beginning in childhood when camp was a summertime staple, to adulthood spent canoeing in northern Manitoba and backpacking around the world.

Just a quick stop at their brand new location on Isabel Street and you will see for yourself the passion for the outdoors. The products at Wilderness Supply are all meant to facilitate the perfect outdoor experience. Beyond the canoes and kayaks, you will find quality outerwear, backwoods trekking supplies, cross country skis, snowshoes, climbing gear and so much more.

“First and foremost we love the gear – and we love having conversations with people and hear what they’re doing with the gear,” said Rick, who also sees himself and his staff as outdoor experience facilitators. By sharing their collective decades of trekking knowledge, the folks at Wilderness Supply are channeling their passion to their customers.

“We prefer to call ourselves educators – helping people get out there and make the first step to the outdoors. I think [being educators] lends itself well to what we do,” Rick said, “because once you have the tools to take that paddling trip or hiking trip all you have to do is ask yourself how you feel afterward.”

While the business has been around for over two decades, it’s new to the West End. The location at 50 Isabel Street had actually been on Rick’s mind for a while – he first stepped into the space a little over six years ago. The brick walls and the wood trusses gave the interior a gorgeous rustic warehouse look.

Rick spent about a year modernizing the building, but he made sure to keep the heritage touches. The striking ceiling was refinished to bring out the historical charm and two giant shipping doors were left in place and remain fully operational.

Wilderness Supply owner Rick Shone

If you’ve never stepped into Wilderness Supply before, you’re sure to discover something that will kindle that excitement for exploring the outdoors. If you’re already a loyal shopper, you will find the new central location more convenient than ever before.

Stop by and check out Wilderness Supply at 50 Isabel Street.

Wilderness Supply hours of operation:

Mon-Wed: 10 AM – 6 PM

Thurs-Fri: 10 AM – 7 PM

Sat: 10 AM – 5 PM

Sun: 12 PM – 5 PM

Booking for West End restaurant tours now open

Around the world in a few blocks - general promo

We are now taking bookings for 2017 restaurant tours!
Book your tour by calling 204-954-7900.


Our restaurant tours aren’t just about the food but also the awesome West End neighbourhood!  Most walks between restaurants are five minutes, however there are occasional 10-15 minute walks on the tours.  Come prepared with proper footwear and the guide will come prepared with some good West End stories about the streets you’re walking on. Each tour begins at 6:00 PM and takes approximately two and a half hours.


Tour: $47.00 per person per tour
This price is tax inclusive and covers the price of the tour and the meals with a soft drink or coffee at each restaurant.

Drink tickets:
$4.50 for domestic beer
$6.80 for import beer or a glass of wine
These prices are tax inclusive.  During the tour, alcoholic beverages can only be purchased with drink tickets.  Must be legal drinking age to purchase and use drink tickets.


Bookings must be made no less than two days prior to the day of the tour. Payment must be made when the tour is booked and at that time guests will be provided with further information about the tour including the meeting point.

Book your tour by calling 204-954-7900.

Currently, vegetarian and non-vegetarian meals are available.

First mural unveiling of the season: A Women’s Parliament



Journey’s Quartet

This week we had our first mural unveiling of the summer. The mural celebrates 100 years since the vote was first extended to some women in Manitoba in 1916. The mural portrays a scene from the play “The Women’s Parliament,” a performance put on by Manitoba Suffragists in 1914.

Drawing dignitaries from the Province and the City, the event was one of our most popular mural unveilings to date. Among the various representatives, we were honoured to have in attendance Her Honour, the Lieutenant Governor of Manitoba, Janice Filmon, The Minister for Sport, Culture & Heritage, Rochelle Squires and Mayor Brian Bowman.

The “Nellie mural,” as we have been calling it around the office for the last few months, features Nellie McClung in the centre playing the role of the Premier in the Women’s Parliament. Seated to the right are a number of women who played parliamentarians in the play. These women do not represent specific women, but instead represent the many, many women who worked for women’s suffrage in Canada.


Manitoba Living History Society

The event featured a number of speeches and a description of some of the elements of the mural by Lila Goodspeed , Chair of the Nellie McClung Foundation. Journey’s Quartet and the Manitoba Living History Society brought the early 20th century to life with period music and costume.

The unveiling was followed by a short reception at X-Cue’s Bar and Billiards. If you would like to learn more about this mural, take one of our award-winning mural tours – offered until the end of August.

The West End BIZ extends our sincere appreciate to our sponsors and partners on this project:

The Winnipeg Foundation, Take Pride Winnipeg, The Nellie McClung Foundation, the Province of Manitoba Department of Sport, Culture & Heritage, Councillor Cindy Gilroy – City of Winnipeg, The University of Winnipeg, Winnipeg Building & Decorating, Crestview Pharmacy and North American Lumber.



Lieutenant Governor of Manitoba, Janice Filmon


Awaiting the big reveal


The ladies of the Red Hat Society came out for the event.


Mural artist, Mandy Van Leeuwen cutting the cake


2016 grants now available


It’s a new year and that means we are taking grant applications once again.

Have you got a major project on your to-do list that you keep meaning to get to? We’ve got the perfect thing to help you get started on it: cash!

We offer grants to our members to do storefront improvements, safety improvements and business development.

We take grant applications all year, but the budget is limited – So the earlier you get your application in, the more likely you are to be approved.

NEW THIS YEAR: we now accept grant applications after the work has been completed without requiring multiple after-the-fact estimates. If you’re a go-getter and have already checked your project off your to-do list, you can still apply for a grant rebate. We offer rebates up to 25% of the cost of the completed project (up to $1000).

So what are you waiting for? Check out all the details on our grants program by clicking HERE!